Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators, has unveiled SmartService App, a smartphone application designed to enable Mobile Network Operators (MNOs) and Mobile Virtual Network Operator’s (MVNOs) to offer subscribers the ability to instantly select, personalize and monitor their service plan directly on their device.
According to Sandvine, the SmartService App provides an on device storefront that radically enhances an operator's service creation capabilities. By placing a one-stop-shop for Internet data plans at the fingertips of subscribers, SmartService App provides the opportunity for operators to extend beyond traditional volume-based plans (by megabyte or gigabyte) to value-based plans that offer greater revenue potential by providing access to specific applications (e.g. YouTube, Twitter) or application groups (e.g. social networking or music streaming) that subscribers desire, said Sandvine.
Sandvine shared that Smart Communications, the Philippines' leading wireless services provider, has already enabled a mobile Internet operator storefront application, branded locally as PowerApp, using the platform and technology behind Sandvine’s SmartService App. One of the most popular uses in that market is “bite-size” mobile Internet plans that offer time-of-day usage by the minute, hour, or day for highly-valued applications. In addition, through the app, subscribers can also receive real-time notifications of new service offerings, as well as alerts when they have reached certain usage thresholds.
Sandvine said further that for operators, this ease of access provides quicker time-to-revenue, increased service plan adoption, market differentiation, and enhanced loyalty. Additionally, the SmartService App will open the door for operators to generate sponsored data revenue from businesses who choose to cover the cost of data for select apps in order to help drive adoption with subscribers.