Nexmo, the leading cloud communications company, Wednesday unveiled a set of cloud APIs that allow brands to engage consumers one-on-one on their preferred chat application. The Nexmo Chat App API adds to Nexmo’s cloud communication portfolio and it currently supports messaging on WeChat and Line, with plans to add other chat applications in future. Brands can sign up for beta access to begin engaging with their customers via WeChat and Line through one easy-to-use cloud API.
Nexmo said that its Chat App API enables brands to automatically and seamlessly connect chat applications to brand marketers via their preferred service platform. In addition, the Nexmo Chat App API helps brands to consolidate all chat messages into their existing communication platforms, eliminating the need to manually manage communications over individual chat applications, also ensuring compatibility among different apps.
Nexmo CEO and co-founder, Tony Jamous
Adding the Chat App API to our portfolio of industry-leading messaging and voice APIs transforms Nexmo from a company helping brands navigate the current landscape of mobile communications to a resource that brands can come to as customer communications dynamically changes shape.
Chris Moore, VP of Chat App Hub Business at Nexmo
Chat applications present a new opportunity for brands to instantly and genuinely engage with their customers via their preferred communications channel. We’re coming to an age where companies are beginning to focus their brand less on individual apps and, instead, reach customers in chat applications. We will help those brands realize this future by helping them connect with customers however and wherever they are in the world.
