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Ericsson Mobile Broadband Charging (MBC) has been chosen by Vodafone Egypt to provide its customers a vast array of data options and more flexible on-demand subscriptions. The solutionalso allows mobile users to personalize both prepaid and postpaid data usage plans in real time. In addition, the MBC provides option of buying daily service packages and data plans and to set up automatic bundle renewal upon depletion of an assigned quota or time. The new BSS solution from Ericsson incoporates alert notification feature, which shows the usage status of the current plan and option to buy more data if necessary. "We always aim to provide our customers with innovative services that are personalized," says Abdelfattah Mabrouk, Charging & Mediation Head of Department at Vodafone Egypt. "Ericsson's MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits. Ericsson's innovative solution gives us the flexibility to offer consumers immediate top-ups without penalties."
Anders Lindblad, President of Ericsson, Region Middle East, says: "Technology is now integrated into almost every aspect of our lives. In the transition to what we call the Networked Society, where everything is connected in real time, consumers are rapidly adopting smartphones and relying on them for everyday activities. MBC helps these subscribers to utilize data plans that suit their needs."
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