XL Axiata, Indonesia’s second largest mobile operator, has selected TubeMogul as its video advertising software partner, as part of a plan to boost its brand among target audiences. The Indonesian mobile operator said it plans to dramatically increase its presence in digital video as it seeks to secure new customers and commit more of its marketing spend to digital advertising.
XL Axiata will use TubeMogul’s analytical tools to better track and identify consumers and strengthen its sales offerings. The company said it would initially use TubeMogul’s managed platform service, and then would move to using the company’s technology on a self-serve basis.
PT XL Axiata selected TubeMogul as its digital video advertising platform because of the power of its software, easy-to-use features and its focus on providing transparency in every element of the media buy. With TubeMogul, we can easily distribute video advertisements to publishers throughout Indonesia and optimise our campaigns in real-time. We believe that programmatic video will enable us to be smart and efficient in delivering branded video content to the right audiences.
Mobile users are heavy consumers of digital content and this agreement will enable XL Indonesia to optimise and target the right audiences across devices through the programmatic placement of their digital video advertising. We are delighted to partner with XL Axiata and recognise their commitment to be innovative and forward-thinking.
