Ericsson is joining a number of big names in the telecom space including mobile operators, content providers and device manufacturers to convene an LTE Broadcast User Group. The invitation-only event sees the GSA (Global mobile Suppliers Association), the GSMA, INDYCAR, Intel, KPN, Qualcomm Technologies, Telstra, Verizon and Facebook coming together at the recently concluded Mobile World Congress (MWC) to share best practices on LTE Broadcast, an emerging technology that is seeing some early deployments across the globe in recent months.
According to Ericsson, LTE Broadcast is attracting significant and growing industry traction as a method for making the best use of existing network resources and available spectrum to introduce new video services and reduce the strain on the network. Mobile operators and service and content providers can benefit from new revenue opportunities, service differentiation and more efficient distribution of popular media content sought by multiple subscribers, said Ericsson.
The User Group is expected to identify areas of collaborative action to promote wide adoption of LTE Broadcast as a key component of the LTE network strategy. In conjunction with the User Group meeting, Ericsson showcased a number of LTE Broadcast live demos with ecosystem partners, including the Public Safety with LTE Broadcast demo with Motorola and Qualcomm Technologies, LTE Broadcast for Software Updates demo with Facebook and Qualcomm Technologies, LTE Broadcast on TDD demo with Intel and LTE Broadcast on Set-Top Box demo with Technicolor and Qualcomm Technologies. The event also saw Facebook sharing their perspectives on the technology and also how Facebook can leverage LTE Broadcast to deliver App updates to billions of users worldwide in a highly efficient manner.