Flash Networks has signed a memorandum of understanding (MoU) with Nokia Networks to provide Flash Networks' Layer8 monetization solution for mobile carriers worldwide. Both companies will also manage the entire lifecycle of Layer8, including the creation of a complete ecosystem.
Appearing as a visual layer on the user's browser, Layer8 unveils relevant content and operator-owned advertising space when subscribers click on an unobtrusive "page curl". Mobile web pages browsed by subscribers exhibit rich content and potential offers, resulting in significant revenue opportunities for mobile operators. The solution itself is clientless and works from the core of the network or the cloud and therefore runs on any device and any operating system.
According to Flash Networks, the mobile monetization solution has already been selected by seven Tier 1 mobile operators around the world and claims that it is currently being deployed for 50 million users with a growth potential of reaching up to 200 million subscribers in 2015.