Nokia Networks Extends Solution Portfolio with Flash Network's Mobile Monetization Solution

Nokia Networks Extends Solution Portfolio with Flash Network's Mobile Monetization Solution Image Credit: Nokia Networks

Flash Networks has signed a memorandum of understanding (MoU) with Nokia Networks to provide Flash Networks' Layer8 monetization solution for mobile carriers worldwide. Both companies will also manage the entire lifecycle of Layer8, including the creation of a complete ecosystem. 

Appearing as a visual layer on the user's browser, Layer8 unveils relevant content and operator-owned advertising space when subscribers click on an unobtrusive "page curl".  Mobile web pages browsed by subscribers exhibit rich content and potential offers, resulting in significant revenue opportunities for mobile operators. The solution itself is clientless and works from the core of the network or the cloud and therefore runs on any device and any operating system.

According to Flash Networks, the mobile monetization solution has already been selected by seven Tier 1 mobile operators around the world and claims that it is currently being deployed for 50 million users with a growth potential of reaching up to 200 million subscribers in 2015.

Thorsten Robrecht, Vice President, Partner Business Unit, Nokia Networks 
Through our collaboration with Flash Networks, we see a unique opportunity to truly disrupt the old ways of creating service and business models. When operators become a key part of the value chain for advertisements, it changes the foundation of how we as the telecommunications industry earn money and grow our business.

Liam Galin, President and CEO, Flash Networks
We are delighted to be extending our relationship with Nokia Networks to drive the uptake of the Layer8 monetization service. Together we create a massive opportunity for both carriers and content providers to reinvent the way they interact with subscribers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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