Wipro, a leading global information technology, consulting and business process services company has partnered with Flytxt, a company specializing in monetizing mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions world-wide. The partnership brings together Flytxt’s Mobile Consumer Analytics technology and Wipro’s expertise in telecom sector to offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.
According to Wipro and Flytxt, the solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem; and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalized offers and content.