Comptel Corporation has unveiled Operation Nexterday, a new framework that the company says will help digital and communications service providers transform their businesses and thrive in the post-digital era. It will also be the focus of a book due to be released by the company on the 2nd of March at the Mobile World Congress.
Operation Nexterday enables digital and communications service providers to rewrite their sales and marketing, technology and service playbooks, says Comptel. The framework includes strategies and solutions to eliminate complexity and friction from their business, allowing digital and communications service providers to optimise the digital buying experience, monetise more with less time, orchestrate everything from the ground to the cloud and embrace intelligent fast data.
Comptel highlighted in its statement the availability of a new set of ‘superhero’ solutions to address these requirements, with unique roles and functions to prepare businesses for 'Generation Cloud's' demands.
In its statement, Comptel also shared insights from a survey it conducted last month which found 65 percent of consumers preferring to purchase digital content and services when and how it is convenient for them, and 65 percent saying that social circles are a major influence over their service buying decisions. The survey also found that 60 percent of consumers confirming that fact that tailored recommendations from operators impact their purchases. The survey findings, said Comptel, point to the demand for personalization in driving sales of digital content and services, marking a shift from the traditional marketing and sales tactics.
Customers today are independent and they value options – they don’t need an operator to tell them what to do. However, they do need digital and communications service providers to give them relevant options and real-time recommendations, so they are empowered and can dictate their own buying experience. The new role of operators is to deliver on this before customers even have a chance to ask for them – which means transforming their business models to operate in Nexterday – the day after tomorrow.
