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Digital Telco Transformation Unveiled by Ericsson to Accelerate Digitalization & Monetization

Digital Telco Transformation Unveiled by Ericsson to Accelerate Digitalization & Monetization Image Credit: Ericsson

Ericsson is introducing Digital Telco Transformation - an offering that combines consulting and systems integration services with its comprehensive OSS/BSS portfolio to introduce and monetize the digital information, entertainment, finance and health services for telecom operators. 

According to Ericsson, to be considered a digital telco, an operator must provide a consistent experience across all customer interaction channels - ranging from mall-based service centers to the internet. Digital telcos should also be capable of seamless sales, upselling and customer retention - and provide subscribers with the highest possible levels of self-care. Ericsson also added that the other prerequisites include near real-time service delivery and activation processes, effective and integrated management of data assets from both within the company and external channels, and the ability to deliver the highest levels of customer experience. 

Ericsson also said that Telecom Italia Digital Solutions, a member of the Telecom Italia group, has chosen Ericsson's Digital Telco Transformation portfolio.

Claudio Contini, CEO, Telecom Italia Digital Solutions
Customer experience and user numbers are the new sources of revenue. More than ever, today, the customer is king. Only by understanding and embracing the need to fundamentally change the way we do business can we remain relevant to our customers.

Paolo Colella, Vice President and Head of Consulting and Systems Integration, Ericsson
Many operators are aware of the pressing need to transform themselves into digital telcos, but few are aware of the steps required to get there. Only a holistic approach that reinvents the telco operating model can ensure operators avoid major business model disruptions, and realize their digital telco vision. 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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