Ericsson to Launch App Experience Optimization Service at MWC

Ericsson to Launch App Experience Optimization Service at MWC Image Credit: Ericsson

Ericsson is introducing App Experience Optimization as a new service that transforms how operators optimize their networks to meet the new demands created by a fast-evolving app ecosystem. The new service will be launched at the Mobile World Congress 2015 in Barcelona.

Ericsson said that the service provides a true picture of the local app experience and correlates this with network-related KPIs, which can then be acted upon. Ericsson Network Design and Optimization experts then optimize the network for app experience, drawing upon global experience, tools and methods.

According to Ericsson, operators are finding they need to optimize their networks in new ways to remain competitive. Conventional network-related key performance indicators (KPIs) alone may no longer paint an accurate picture of the true user experience.

In a recent project, Ericsson said it optimized XL Axiata's network for performance of the Facebook app, where the ability to complete transactions within a maximum time of three seconds was improved by between 20 and 70 percent. At the same time, time to content improved by up to 70 percent, while upload time improved by up to 50 percent, added Ericsson.

Read More on "Mobile Apps Beat Faster Network Speeds, Widespread Coverage and Cheaper Handsets to Become the Biggest Driver for Mobile Data Traffic Growth"

Ameet Suri, Partnerships Manager at Facebook
In addition to building apps that use less data, we need more efficient infrastructure to serve people in low-bandwidth areas. Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a methodology to analyze, monitor and improve end-to-end network performance for app experience. This methodology will help operators cost-effectively target network improvements in the areas that affect users most, thereby delivering greater utility for the two-thirds of the world not yet connected. Initially launched with XL Axiata, we are excited to expand the program to more operators who have expressed an interest.

Staffan Pehrson, Vice President of Network Rollout, Support & Optimization at Ericsson
With our more than 5,000 Network Design and Optimization experts and the insights we gather from countless customer projects, this new service offering will bring efficiency and competitive advantages to our customers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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