Ericsson is introducing App Experience Optimization as a new service that transforms how operators optimize their networks to meet the new demands created by a fast-evolving app ecosystem. The new service will be launched at the Mobile World Congress 2015 in Barcelona.
Ericsson said that the service provides a true picture of the local app experience and correlates this with network-related KPIs, which can then be acted upon. Ericsson Network Design and Optimization experts then optimize the network for app experience, drawing upon global experience, tools and methods.
According to Ericsson, operators are finding they need to optimize their networks in new ways to remain competitive. Conventional network-related key performance indicators (KPIs) alone may no longer paint an accurate picture of the true user experience.
In a recent project, Ericsson said it optimized XL Axiata's network for performance of the Facebook app, where the ability to complete transactions within a maximum time of three seconds was improved by between 20 and 70 percent. At the same time, time to content improved by up to 70 percent, while upload time improved by up to 50 percent, added Ericsson.