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Superior Video Quality with Mahindra-Vantrix Policy-Based Video Optimisation Solution

Superior Video Quality with Mahindra-Vantrix Policy-Based Video Optimisation Solution

video optimization

 

     

Mahindra Comviva, the global leader in providing mobile solutions beyond Value-Added Services, announced that it has extended its partnership with Vantrix, a pioneer in mobile video optimization and delivery solutions to effectively manage, optimize and monetize the explosive growth of video traffic that service providers are experiencing in their markets. The $2.5 billion policy based video optimization market requires ready solutions to enable Operators to offer more innovative features, including personalization of video-based content for mobile subscribers, based on the device specifications and viewing requirements. This enables higher quality content to be shared on the mobile data network and is a boost to both content providers and Operators, especially on mobile data packages that bundle video applications and other video-based content. 

 
With this partnership, Vantrix’s advanced video optimization solution, Bandwidth Optimizer, will be integrated with Mahindra Comviva’s Mobile Data Platform (MDP), which is targeted at addressing the broadband traffic and specifically Video Traffic for Policy Management, Optimization and Monetization (MOM). This integrated solution will enable service providers to manage, optimize and monetize their mobile broadband video traffic while offering their subscribers a high performance and rich media experience, leading to increased data adoption and reduced network congestion. 
 
Madan G. Onkar, Vice President, Internet and  Broadband Solutions, Mahindra Comviva said “Given the explosive growth in the video traffic and the increase in broadband subscribers globally, it’s imperative that video traffic is managed and delivered intelligently, in the most optimal manner. It contributes to a significant portion of the service providers’ data revenue today. We are excited to extend our partnership with Vantrix to jointly offer the policy-based video optimization solution to our customers worldwide.” 
 
“Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities,” said Alex Staddon-Smith, Sr. Vice President, Global Sales and Business Development, “We are delighted to partner with Mahindra Comviva to deliver a best-in-class solution to address these challenges. Our solution, Bandwidth Optimizer, is designed to improve the overall end user experience, while at the same time optimize the delivery of video content and enable monetization opportunities for our clients.”

 

  Source - Mahindra Comviva (August 26, 2013) Follow US @ Policy and Charging Control Policy and Charging Control Policy and Charging Control

Policy and Charging Control

   
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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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