Telefónica has selected Grey Juice Lab, a leading global service provider of content for multiscreen TV and VOD services to provide aggregated video content and movies from the most important Hollywood studios, as well as independent production companies, children’s content and adult movies for its market leading On Video service in Argentina and Movistar Play in Chile.
Grey Juice Lab will also provide Telefonica with those important marketing services, as well as content processing, quality control and editorial services.
Telefónica said that they are the market leader with its On Video service with over 80k subscribers in Argentina and in recent months has launched Lite, a service that allows all of its Speedy broadband users to rent movies from any device connected to internet. Telefónica Chile is growing with its Movistar Play service, which also offers paid TV (Movistar TV) in a very competitive market.
Julián Rodríguez Montero, Director of Content Acquisition for Telefónica Group
We were looking for an aggregator which could both offer the best content possible and also take care of all the needs for the operation. We found in Grey Juice Lab the perfect partner, thanks to its flexibility and expertise in this market.
Gustavo Castro, head of Content and Agreement for Telefónica Argentina
Grey Juice Lab has proved its expertise in the operation of on demand services. Its contribution is key in constructing a high quality service for our users.
Mihai Crasneanu, CEO of Grey Juice Lab
We are really excited to be working with Telefonica on these great services. High quality content plays a crucial role in providing a high service level to subscribers and these two services do exactly that. However, content aggregation is not just about negotiating content agreements or ingesting movies. It’s also about getting the operational side right and Telefonica understands that.
