Fortumo, a mobile payments company, has announced that the company will implement its carrier billing platform for payments in the App Center app store on ALCATEL ONETOUCH mobile handsets. The partnership agreement will enable ALCATEL ONETOUCH users in 88 countries to make one-click payments in the App Center app store, with charges added to their mobile operator bill without the need for a credit card.
According to Fortumo, its direct carrier billing connections ensure payment coverage in almost all emerging markets. The main target markets for ALCATEL ONETOUCH handsets are Europe and Latin America, which account for an increasing portion of apps downloaded from the App Center app store each month.
Fortumo added that it has also established partnerships with leading smartphone manufacturers in China - ZTE , Oppo and Gionee, as well as with all three mobile operators in that country -China Mobile, China Unicom, and China Telecom.
Michael Li, GM , Mobile Internet Emerging Business Center
Thanks to the global reach of Fortumo’s billing platform, we are able to generate more revenue for developers whose apps are available on ALCATEL ONETOUCH devices as preloads or through the App Center app store. Fortumo is committed to emerging markets, where the biggest smartphone growth is coming from, which makes it the major payment solution for ALCATEL ONETOUCH.
Gewben Wu, Head of Fortumo China
Carrier billing enables all parties in the app ecosystem - developers, device manufacturers, and mobile operators - to generate additional revenue from their content. With additional coverage over other payment methods, especially in emerging markets, mobile payments are the best monetization solution for any type of digital content.
