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Syniverse's recently launched Google PlayTM billing for the KPN Group brings customers a step closer to a truly simplified billing and payment experience where mobile users make their purchases using their mobile subscription accounts instead of logging into and out of their online bank accounts or third party payment gateways like PayPal for their on-line purchases. Syniverse Direct Operator Billing solution enables its clients like KPN Group to roll out a simple and secure payment option on AndroidTM phones for purchases made on Google Play, starting the possibility for a future where all on-line purchases are billed directly to one's mobile account. 
When this happens, content providers will greatly benefit from a simplified way of selling their stuff on-line while for users, multiple accounts can now be collapsed into a single account that takes care of all the purchases made.
“Direct operator billing provides a huge opportunity for mobile service and mobile content providers to differentiate themselves by offering a more compelling user experience and greater customer convenience,Björn Jeurissen, Vice President, Wholesale Mobile, KPN Group. “Through direct back-end integration with Google, Syniverse Direct Operator Billing is allowing KPN to quickly offer direct billing for the fastest-growing mobile platform on the market – marking KPN as an innovator in the mobile space while also opening new revenue streams through its role in the transaction process.”
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