Singtel this week launched a new brand identity- 'Let’s make everyday better' - to reflect a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services. Singtel said that it will continue to strengthen its network reliability and speed, and launch new innovative products. The largest service provider in Singapore also plans to reshape the customer experience with a series of new service promises, including shorter waiting times and distinct recognition of customer loyalty. This includes, flexibility for customers to book their preferred appointment times with Singtel shops via singtel.com. According to Singtel, effective March 2015, customers can request call-backs by Singtel hotline officers at their preferred times. From April onwards, customers with service appointments can expect Singtel technicians to arrive within 30 minutes of their appointment time, added Singtel.
Yuen Kuan Moon, Singtel Consumer Singapore CEO
Our brand promise is an ongoing journey to delight our customers. We are committed to listen closely to our customers and introduce service enhancements that matter most to them. We will mobilise our employees across Singtel to deliver to the promise.
