AT&T, LG Electronics and STRATACACHE have teamed up to provide a completely integrated solution with Digital Menu Boards for McDonald’s business in the US. AT&T will be taking up project management and connectivity for the Digital Menu Boards through an existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants. The new Digital Menu Boards are designed to enhance customer’s in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald’s restaurants.
STRATACACHE is a leading global provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. STRATACACHE’s ActiVia for Media 4.0 digital signage software provides a dynamic merchandising solution for single and multi-panel menu boards With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will, according to a statement by AT&T.
Patrick Phalen, McDonald’s Vice President, Information Technology, US
Our customers are responding positively to our new menu boards. It is easier to see our great tasting food on a digital display.
