BT teams up with Idomoo to incorporate personalized video capabilities into its Cloud Contact portfolio of services.The cloud-based service which allows creation and delivery of personalized video messages, enables video-based digital CRM solutions to be delivered to enterprise customers to improve communication with their end customers. The system allows personalized voice narration and individualized data, which ensures that each customer knows the video is uniquely his or hers.
According to BT, the Cloud Contact personalized video service, which has already been piloted by two leading UK retail banks will enable businesses to send short, individually tailored, high-quality videos to millions of customers. BT said that businesses can use the service at every stage of customer engagement, from initial marketing, through on-boarding, to statements and other regular customer communications. BT added that the service can be fully integrated with an organisation’s web presence, enabling near real-time creation of personalized videos, delivered direct to a customer’s device, which can be a computer, tablet, smartphone or smart TV.
Yaron Kalish, co-founder and CEO of Idomoo
BT has a great track record in working with innovative companies like ours and we are pleased to be partnering with them. We believe personalised video will continue to have a huge impact on the way companies communicate with their customers whether it's for periodic communications like statements, or specific promotional campaigns. We are looking forward to building on the success we have already seen with BT in the financial services market, to help deliver personalised video solutions around the globe.
Andrew Small, vice-president, Unified Communications and Customer Relationship Management (CRM), BT Global Services
Our new service helps businesses connect with their customers in a much more creative and engaging way. It helps them create deeper, more personalised interactions, thus improving customer service and increasing sales. This ultimately leads to greater confidence in brand and increased customer loyalty, resulting in great business outcomes. Whether it is sending account updates, loyalty-point notifications, new offers or any other kind of customer communications, personalised videos provide a new way to reach customers.