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AerServ Launches Programmatic Buying of Mobile Video Inventory via Real Time Bidding

AerServ Launches Programmatic Buying of Mobile Video Inventory via Real Time Bidding Image Credit: AerServ

AerServ, a leading mobile-first ad serving and video mediation platform, has launched the private beta version of its mobile Real Time Bidding (RTB) that will allow mobile video buyers to purchase mobile video inventory across Aerserv's platform. The new technology will enable clients to access a large aggregation of mobile in-app videos.

According to AerServ, its mobile RTB has served hundreds of millions of impressions to date across dozens of partners via its private alpha version. Aerserv mobile video RTB is based on the OpenRTB standard and Aerserv has over 20 RTB integrations queued up for Q1 2015, added AerServ.

A September 2014 BI Intelligence report states that RTB will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013, and notes that mobile and video ads are the primary drivers of this growth. This segment will also be fueled by participation from Communications Service Providers (CSPs) as they venture into digital services, in particular mobile advertising as part of their strategy to enhance revenues. Programmatic technologies, especially RTB, are seeing extremely rapid industry adoption due to their ability to automate the data-driven inventory buying process, extending advertisers' reach across channels while maintaining optimal targeting.

Josh Speyer, CEO, AerServ
The demand for RTB is unquestionably there, yet there are very few platforms that offer access to this volume of mobile video inventory at scale, and none can match the quality of AerServ's publishers. Advertisers shouldn't have to choose between reach and results. We are thrilled to offer access to not just more publishers but the best publishers, significantly increasing engagement rates while simultaneously decreasing the strain on media buyers.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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