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Rostelecom Forms Media JV with All-Russia State Television and Radio Broadcasting Company for Pay-TV Services

Rostelecom Forms Media JV with All-Russia State Television and Radio Broadcasting Company for Pay-TV Services Image Credit: VGTRK
  • Rostelecom OJSC, Russia’s national telecommunications operator, has announced that it is collaborating with Russia’s leading producer of pay-TV channels for cable and satellite broadcast - All-Russia State Television and Radio Broadcasting Company (VGTRK) - to create a combined media joint venture. The JV of VGTRK’s Digital Television and Rostelecom’s subsidiary NKS-Media aims to accelerate the development of the combined media assets in the field of production and distribution of thematic pay-TV channels for cable and satellite broadcast.
  • The JV is expected to provide Rostelecom with access to an expertise of high-quality original content creation.

Sergey Kalugin, President of Rostelecom
We have considered a number of scenarios for the further development of our TV channels and have made the decision to consolidate them with VGTRK media assets, becoming a shareholder of the leading player on thematic pay-TV channels market. We believe they will generate greater value as part of a larger JV with VGTRK rather than attempting to develop our media business as a standalone entity. This will enable the combined company to obtain a much stronger position in the market, manage its costs more efficiently and enhance a leadership in quality of content.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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