Indosat, the leading Indonesian Mobile Network Operator, has launched one-click payment for Google Play customers leveraging Bango Payments Platform. The direct carrier billing will enable Google Play customers on the Indosat network to purchase games, music, apps and other digital content, charging straight to their phone bill, without the need to register personal details. The service also enables Indosat's subcribers to make online purchases without credit cards or premium SMS.
Indosat is banking on the wave of rapid smartphone market growth, especially the Android market and a market that is still largely untapped. The latest service launch extends the existing partnership between the two companies where Indosat has integrated into the Bango Payments Platform in 2012.
According to Bango, technical implementation of direct carrier billing for Indosat users was achieved by simply activating the existing integration between the Bango Platform and Google. This speed is an important benefit of the Bango platform approach, and explains why many of the world’s largest MNOs choose Bango to deliver app store carrier billing, added Bango.
Alexander Rusli, Indosat President Director & CEO
Indosat Carrier Billing with Google Play Store is the first of its kind in Indonesia, so we hope this service gives the convenience to Indosat customers to purchase applications, content, games and books through their mobile device without the need of using credit or debit cards. This service offering is also our commitment to the people of Indonesia that Indosat will always create new and innovative services to stay ahead of competition. This initiative is the part of Indosat efforts to become the carrier of choice for smart device users.
Ray Anderson, CEO, Bango
This is an important and exciting announcement for Bango. We’re activating carrier billing in South East Asia’s largest smartphone market, for users of Indonesia’s most popular app store. In this way we’re reaching tens of millions of consumers in a single step – Widening access to the world’s smoothest mobile payment experience. Bango’s partnership with Indosat is a long-term, strategic relationship, which demonstrates that the world’s leading MNOs continue to benefit from their choice of Bango as the single point of integration to reach the range of app stores.
