Swisscom has partnered with iTunes to  introduce Natel Pay for their subscribers, enabling them to make iTunes purchases via their mobile accounts.  Users of Apple products, such as the iPhone or iPad, can buy electronic iTunes cards and then use them to purchase the product of their choice in iTunes.  With this, Swisscom is offering its customers an alternative way to pay for purchases in online stores, without having to use a credit card.

According to Swisscom, the service has already been activated for Google Play, the Sony PlayStation Store, Deezer, Facebook Apps, the Windows Phone Store, BlackBerry App World and Samsung Galaxy Apps. The mobile operator said that this year, more than 500,000 Swisscom customers have already used Natel Pay to buy apps, eBooks, music and films online and pay for their purchases via their mobile bill. 

The Natel Pay, says Swisscom comes with security and ease of use whereby subscribers making purchases from iTunes, PlayStation, Deezer and Facebook just need to follow two simple steps that is log in via username and password and select and confirm payment for their chosen items using SMS authentication. The two step process allows subscribers to use their mobile phones not only to shop online, but to make payments and ensure the security of their payments. According to Swisscom, for other services such as Google Play, they just need a one-off Natel Pay registration to make their purchases.