BlueCloudWiFi, Tuesday announced the launch of its Smart WiFi platform, a rich analytical suite integrated with social networks, for retail and hopitality business in Australia.
According to BlueCloudWiFi, the new ‘plug and play’ BlueCloudWiFi box links to geo fencing that automatically and instantly engages with customers via e-shot messages, location services and heat mapping that provides customer footfall and behavioural statistics reporting. This allows ‘bricks and mortar’ businesses to gather a wealth of demographic and behavioural insights in order to be able to engage in real time with consumers by sending targeted, relevant offers or information to drive revenue and loyalty.
BlueCloudWiFi has recently entered into a partnership agreement with Goconet Pty Ltd and Firenet Pty Ltd, allowing the company to offer a complete holistic WiFi ‘one stop shop’ for businesses; hardware installations, systems integration, unlimited data ADSL2+ solutions complete with its new social, analytical and marketing cloud platform all come under the BlueCloudWiFi umbrella.
Colin Bland, Director of Business Development at BlueCloudWiFi
The core of the BlueCloudWiFi offering is simply information that any retail or hospitality business can use to increase market exposure, customer loyalty and revenue in a way never before possible, while satisfying the consumer demand for free WiFi in our ‘always-connected’ lives. Businesses can even try it risk free for a month on a small monthly subscription plan.
