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Amobee Becomes Official Partner for Twitter Marketing Platform, Enhances Suite of Social Advertising Services

Amobee for Twitter Solution Image Credit: Ambee

Amobee, a division of SingTel's Digital L!fe Group, unveiled its Amobee for Twitter digital advertisement solution as part of its new status as a Twitter Marketing Platform Partner. Digital advertisment is a fast growing segment which is expected to hit revenues of more than USD135 billion this year and within this segment, mobile advertisement is seeing the fastest growth on the back of increased penetration of smart devices as well as the popularity on mobile applications such as Twitter, Facebook, Youtube, Whatsapp and Instagram that enable the delivery of rich media ads to users.

According to Amobee, the Amobee for Twitter which runs on the Amobee Digital Marketing Platform uses a unique targeting engine that is powered by Amobee Brand Intelligence which analyzes the world's content consumption patterns. By leveraging Amobee Brand Intelligence, real-time trend identification, historical consumer interests and keyword associations, the Amobee platform achieves superior results across social, mobile, and the web, said Amobee in its statement. Amobee's platform offers Twitter Advertisers various solutions which include among others, Campaign Management, Optimization and Reporting on Amobee DSP, Cross Channel Campaigns across Mobile, Social, Display and Video and Real-Time Content Discovery. 

Digital advertisement platforms are becoming increasingly important to manage the delivery of advertisement services across mutilple interfaces, devices and applications. Amobee's specialised solution that caters for social advertisements, one of the key verticals within the digital advertisement space marks further development in niche solutions that cater for today's data and content consumption patterns. Within the mobile services segment, mobile advertisement service is one of the very promising digital services category for mobile operators looking out to diversify their portfolio of service offerings and platforms such as Amobee's become key enablers for operator's foray into these newer verticals. 

Amobee’s partnership with Twitter and our Ads API integration marks another important milestone in our company’s evolution to offer the most advanced cross channel digital marketing technology platform for advertisers. Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter.

-           Mark Strecker, CEO, Amobee

Amobee believes social is a cornerstone to effective cross channel digital marketing and that brands have an opportunity to make a big impact on Twitter. The Amobee platform empowers marketers to leverage cross channel insights, content analysis and trend intelligence, in addition to comprehensive user profiles that are proven to increase results. Amobee clients have seen engagement rates of top performing Tweets reach 25 percent as well as overall reduced costs for consumer engagement.

-            Kim Reed Perell, President, Amobee  

Author

Executive Editor and Telecoms Strategist at The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Service Innovations 

Tara Neal heads the strategy & editorial unit at The Fast Mode, focusing on latest technologies such as gigabit broadband, 5G, cloud-native networking, edge computing, virtualization, software-defined networking and network automation as well as broader telco segments such as IoT/M2M, CX, OTT services and network security. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 22 years of experience in technology and business strategy, and has earlier served as project director for technology and economic development projects in various management consulting firms.

Follow Tara Neal on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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