Amobee, a division of SingTel's Digital L!fe Group, unveiled its Amobee for Twitter digital advertisement solution as part of its new status as a Twitter Marketing Platform Partner. Digital advertisment is a fast growing segment which is expected to hit revenues of more than USD135 billion this year and within this segment, mobile advertisement is seeing the fastest growth on the back of increased penetration of smart devices as well as the popularity on mobile applications such as Twitter, Facebook, Youtube, Whatsapp and Instagram that enable the delivery of rich media ads to users.
According to Amobee, the Amobee for Twitter which runs on the Amobee Digital Marketing Platform uses a unique targeting engine that is powered by Amobee Brand Intelligence which analyzes the world's content consumption patterns. By leveraging Amobee Brand Intelligence, real-time trend identification, historical consumer interests and keyword associations, the Amobee platform achieves superior results across social, mobile, and the web, said Amobee in its statement. Amobee's platform offers Twitter Advertisers various solutions which include among others, Campaign Management, Optimization and Reporting on Amobee DSP, Cross Channel Campaigns across Mobile, Social, Display and Video and Real-Time Content Discovery.
Digital advertisement platforms are becoming increasingly important to manage the delivery of advertisement services across mutilple interfaces, devices and applications. Amobee's specialised solution that caters for social advertisements, one of the key verticals within the digital advertisement space marks further development in niche solutions that cater for today's data and content consumption patterns. Within the mobile services segment, mobile advertisement service is one of the very promising digital services category for mobile operators looking out to diversify their portfolio of service offerings and platforms such as Amobee's become key enablers for operator's foray into these newer verticals.
Amobee’s partnership with Twitter and our Ads API integration marks another important milestone in our company’s evolution to offer the most advanced cross channel digital marketing technology platform for advertisers. Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter.
- Mark Strecker, CEO, Amobee
Amobee believes social is a cornerstone to effective cross channel digital marketing and that brands have an opportunity to make a big impact on Twitter. The Amobee platform empowers marketers to leverage cross channel insights, content analysis and trend intelligence, in addition to comprehensive user profiles that are proven to increase results. Amobee clients have seen engagement rates of top performing Tweets reach 25 percent as well as overall reduced costs for consumer engagement.
- Kim Reed Perell, President, Amobee