"It is now possible, for example, for broadcasters to create a virtual channel with dedicated content to niche audiences via the cloud at lower cost, which presents them with the opportunity to reutilise old content and take advantage of additional commercial opportunities through advertising.There are also exciting developments from new additional monetisation models, which may link content to merchandise so viewers can easily purchase an item shown on screen.”
- Arie Aig, CEO of Pi Telecom
“Through this exciting partnership with Pi Telecom we aim to offer online all the benefits of traditional television in the best possible format. The user friendly and unique platform, which can be deployed immediately and easily by those with the extensive experience and knowledge to make it work, means the broadcaster can focus on the longer term development of the channel and business.”
- David Hochner, CEO of SatLink Communications
