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Opera Mediaworks, a leading mobile advertising platform has partnered with Celtra, a leading provider of cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop to enable advertisers to integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode.
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Opera Mediaworks said that with the new Selfie and Gyro ad formats advertisers can create highly-personalized, engaging campaigns and serve them to a precisely-targeted audience. The two companies also launched Gyro, a new and interactive ad unit that allows advertisers to showcase a product with a 3D panoramic feel, allowing consumers to truly immerse themselves into the interior of a car, a hotel room or the seating in a theatre, to name just a few.
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Lufthansa is among the first to use the selfie ad unit in personalized travel campaign and has setup a live demo unit. This enables viewers to literally picture themselves at various travel destinations using their smartphone and gives them the chance to capture and share this preview with their social networks,
"The Selfie and Gyro units are just two examples of deeply engaging and immersive ad types that we are bringing to market with Celtra. Our Innovation Lab team will work closely with Celtra on new display ad formats to make this technology available to brand advertisers. Our campaign tells the story of a couple traveling together and capturing a special moment via a selfie. Our long-time media agency, Mindshare, presented us with this new and innovative technology premiered by Opera Mediaworks and Celtra which is a perfect fit for this campaign.
- Scott Swanson, President of Global Advertising Sales, Opera Mediaworks
"As brands are increasingly looking to engage their audiences with highly personalized and meaningful ad experiences, we continue to partner with Opera to bring to market innovative ad features that excite users and allow brands to effectively communicate their promise. Selfie is the latest in series of features that puts consumers at the center of the ad experience and facilitates brand advocacy through social sharing,"
- Matevz Klanjsek, CPO and co-founder of Celtra
