- Ericsson has teamed up with Polkomtel, the biggest telecommunication operator in Poland with over 13.5 million subscribers to conduct the first LTE broadcast trial in the country. Both companies have successfully carried out the first test of LTE Broadcast -Evolved Multimedia Broadcast Multicast Services (eMBMS) technology by streaming the opening game of the 2014 World Volleyball Championship between Poland and Serbia to 300 selected guests and journalists at Warsaw's National Stadium on August 30. The test group was provided with 300 LTE Broadcast-enabled mobile devices with a pre-configured application to watch live streaming of the game.
- Ericsson said that the LTE Broadcast solution enables new revenue models for premium content and efficiently utilizes LTE spectrum and network resources, enabling unique content to be delivered simultaneously to a virtually unlimited number of subscribers; for example, multiple video feeds showing different angles, close-ups or replays during live events.
"Our previous experience of working together with Ericsson and the relationship we have built up over the years has been key to the success of this test. We are very pleased with the outcome and look forward to a thorough evaluation of the results. This successful test opens up the possibility of providing high-quality streams of sporting events and other programming to our subscribers, and we hope to offer this kind of service all over Poland in due course."
- Tobias Solorz, President of the Management Board of Polkomtel Sp. z o.o
"Ericsson has been at the forefront of developing and implementing this technology around the world, and it has great potential to grow much further with a wide range of use cases: for example, to send updates and content to connected cars, digital signage or billing boards, as well as public safety and emergency broadcast services."
- Valter D'Avino, Head of Ericsson's Region Western and Central Europe
