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Flytxt to Intro New Data-driven Experiences in Oracle Digital Experience

Flytxt to Intro New Data-driven Experiences in Oracle Digital Experience Image Credit: Wrightstudio/Bigstockphoto.com

As a member of the Oracle Partner Network (OPN) community, Flytxt is helping introduce new data-driven experiences in Oracle Digital Experience for Communications to improve the precision and personalization with which communication service providers (CSPs) launch products and support customers.

The experiences target specific business personas within the CSP–the marketing, product, orcommerce manager and the customer care manager. The new data-driven experiences in Oracle Digital Experience for Communications leverage customer-centric and product-centric data to improve decision-making within the CSP. 

They bring in new powerful capabilities such as an AI Assistant that offers catalogue optimizationthat will transform the way CSPs design and launch new offers for maximizing product lifetimevalue. In the offer design phase, users will benefit from offer performance predictions, channeluptake metrics, and campaign mode efficiency metrics. As CSPs work to monetize traditional offers and new digital services/subscriptions, the focus is shifting towards having the right product portfolio that fits their addressable market. Unfortunately, business users have struggled to align product innovation with businessobjectives or releasing offers with any degree of certainty of success.

The Flytxt solution along with Oracle Digital Experience for Communications can help CSPs address these challenges by removing the guess work in designing offers, ensuring they arepriced optimally, targeted for the right customer segment and, most importantly, aligned to the CSP’s business KPIs.The solution makes use of Flytxt’s AI/ML models developed, trained, and refined using insights from trillions of accurately labelled samples from billions of customers to derive Intelligence on purchase and usage behavior of customers, such as churn propensity and product affinity,effortlessly.

For example, churn predictions for an end-customer calling into a contact center are calculatedusing usage patterns, subscription patterns and billing activities, so care agents are enabled tomake offer recommendations to mitigate churn in real-time based on subscriber current usage, similar subscribers’ recentuptakes, and retention goals of the CSP.

The new data-driven experiences across product and customer management journeys will help CSPs increase offer uptake and customer lifetime value, while decreasing churn as they designand serve personalized offers at scale across Sales, Marketing, and Care touch points.

Dr Vinod Vasudevan, CEO, Flytxt
We are excited to offer our award-winning and market-proven Analytics and AI solutions as part of Oracle Digital Experience for Communications. Oursolutions have consistently delivered higher CLTV across 75 Telcos and other enterprises. Withthis, we extend our commitment to the Oracle community; in advancing their customer-centricdigital transformation journey and balancing the goals of delivering hyper-personalized CX anddriving long-term Customer Value.

Pritham Shetty, Global Vice Presidentof CX Industry Solutions, Oracle
We know thatservice providers need to better understand their customers’ unique buyingbehaviors and preferences so they can quickly launch new products or offers, provide betterservice, and increase sales.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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