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Leading Latin American MNO Chooses CSG's Analytics Solution

Leading Latin American MNO Chooses CSG's Analytics Solution

CSG International, a global provider of interactive transaction-driven solutions and services, last week announced that a top Latin American Mobile Operator has expanded the relationship with CSG to support next-generation data and analytics capabilities.

CSG said that the client has licensed CSG Total Service Mediation (TSM) Intelligent Analytics, an analytics solution that allows operators to analyze account activity, usage, and trends to drive business insights and actionable decisions. CSG TSM Intelligent Analytics was developed by CSG in partnership with Lavastorm Analytics, an agile data management and analytics software company.

According to CSG, TSM Intelligent Analytics transforms mediation data into meaningful analysis that enables clients to better understand customer behavior, which results in improved customer satisfaction and reduced churn. It also identifies trends that can generate increased revenue and decrease potential fraud.

"The CSG TSM Intelligent Analytics solution provides increased transparency and satisfaction to our client’s vast customer base. The offering is easy to configure and grow on the existing CSG platform, which offers unparalleled functionality, flexibility, and cost effectiveness while supporting solutions in new areas such as big data analytics, fraud management, revenue assurance, and more.”

-         Rick Woods, vice president of product management, at CSG

“Today’s operators are sitting on a treasure trove of data, including usage data, network data, machine-generated data, and customer data. Easy-to-access and intuitive analytic tools are the keys that unlock the data’s potential and help operators acquire more customers, increase the relationship value of each customer and reduce costs. We are thrilled to partner with CSG to develop the TSM Intelligent Analytics solution because it provides game changing insight for sales and marketing managers, fraud managers, and other decision makers so they can reach new levels of operational efficiency and develop transformational business and technology strategies.”

-         Drew Rockwell, chief executive officer of Lavastorm Analytics

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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