Reverb Networks Demos Predictive, Proactive Self-Optimizing Network Solution

Reverb Networks, the leading provider of automated, customer-centric and value-based self-optimizing network solutions, Wednesday announced they have successfully demonstrated a new functionality of their predictive self-optimizing network system, which allows operators to anticipate and respond to live network events such as sudden traffic demand.

Reverb says that the solution is a first major step towards future Self-Managing Network, providing predictive functionality that can allow operators to adapt their networks to demand in a smoothly controlled manner, shifting coverage and capacity to zones with the most need before subscribers are impacted by dropped calls or reduced data speeds. 

Reverb's Predictive SON (P-SON) allows carriers to make changes to their network in advance of any noticeable degradation or customer impact, creating a fundamental shift in the way mobile networks respond to applied load, said Reverb.

"Old fashioned SON systems are reactive, relying on a very slow and delayed data processing chain. With Reverb's unique new predictive SON functionality we will be able to apply changes to the network to make the situation better before any degradation has even been detected. It's absolutely ground-breaking functionality, and indicates the future direction we believe self-optimizing networks will be taking in the coming years." 

-       Zoran Kehler, CEO of Reverb Networks

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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