ZEE5, one of the largest over the top (OTT) streaming service platforms in India, has selected CSG’s customer data platform which seamlessly integrates ZEE's customer data with a single, unified platform that takes a data-driven approach to create exceptional customer experiences.
Easier and faster access to customer data worldwide generates comprehensive information mapping that provides ZEE5 with insights into customers’ content preferences. This in turn drives content decisions for ZEE5’s streaming service to build greater customer loyalty and increase new customer acquisition.
CSG’s unified platform enables ZEE5 to leverage a 360-degree view of its 72.6 million active users to perform personalization at scale while delivering dynamic, cross-channel entertainment. The platform integrates first-, second- and third-party data, empowering ZEE5 to enrich its customer information and drive content-related decisions that create innovative streaming services.
These insights lead ZEE5 to better customer engagement and retention metrics while uncovering opportunities to grow revenue.
Ian Watterson, head of CSG’s Asia-Pacific business
ZEE5 has over one million content options in more than 12 languages, making it a complex data landscape when it comes to volume, velocity and variety. CSG helps ZEE5 harness its customer data to form the backbone of their downstream customer analysis, allowing them to offer better content and provide recommendations suited to the individual user's interests.
