Out There Media(OTM), a global leader in mobile advertising and data monetization, on Thursday announced that it has successfully launched its proprietary mobile advertising technology 'Mobucks' with leading mobile operator, MTN Nigeria.
OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria.
Several brand partners have already launched mobile campaigns via Mobucks platform, including First Bank Nigeria, BETKing, CARS45, Oraimo, Smoov Chapman, Old Mutual, FordFoundation, Tangerine and Wella Health. The initial campaigns have already seen impressive results, claims OTM.
OTM’s Mobucks technology enables MTN Nigeria to bring subscribers targeted, interactive messaging, rich media experiences, and programmatic advertising campaigns from its chosen brand and agency partners. OTM’s access to MTN’s first-party deterministic telco data allows the Mobucks technology to combine precise targeting and personalization with reach, to enable “micro-targeting at scale” for its brand clients.
Lynda Saint-Nwafor, the Chief Enterprise Business Officer (CEBO) at MTN Nigeria
Our partnership with OTM will keep Nigerians connected and engaged with their favourite brands. We are truly excited to bring the very best of mobile advertising to both parties - our subscribers and brand partners.
Donald Mokgale, CEO Sub-Saharan Africa at OTM
That’s why mobile operators prove to be such powerful partners for us to enable our brand and agency clients as well as small businesses to use mobile advertising to boost their reach and deliver targeted campaigns to the right audiences, at the right time, via our Mobucks platform.
