Verizon's cloud video unit, Verizon Digital Media Services has formed a strategic alliance with thePlatform, the leading white-label video publishing company and an independent subsidiary of Comcast to integrate Verizon Digital Media Services suite of video services and thePlatform’s mpx video-management system to form a complete solution. The combined solution will be marketed by both the companies.
The integration provides scale and quality of experience while simplifying complex features like dynamic ad insertion, closed captioning and analytics. The combined solution will allow customers to manage a complete IP-video solution from a single Web-based console.
Customers will be able to manage files and metadata, set business and monetization policies, enforce content viewing rights, provision video players, and distribute videos to their own websites, third-party sites, smartphones, tablets, game consoles and more, said both companies.
“Our customers will benefit from thePlatform’s industry-leading video management system and digital asset management capabilities. And thePlatform’s customers will benefit from our game-changing single-format video acquisition and distribution service. This is a win-win for both companies, expanding market reach as well as delivering a comprehensive solution to customers.”
- Chris Carey, Chief Product Officer, Verizon Digital Media Services
“We’ve worked with EdgeCast Networks for many years, and our customers have benefitted from the world-class performance, availability, scalability and security that its delivery network provides. The combination of EdgeCast Networks with Verizon Digital Media Services video solutions complements our cloud-based online video platform. We’re broadening our relationship with Verizon Digital Media Services to enable joint customers to create better tailored solutions, reduce operational complexity and expand their video businesses.”
- Marty Roberts, CO-CEO, thePlatform