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Altice's a4 Deploys CommScope Video Advertising Solutions

Altice's a4 Deploys CommScope Video Advertising Solutions Image Credit: CommScope

CommScope on Thursday announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services.

a4, a division of Altice USA, is an advanced advertising and data business that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. 

 

a4 selected the CommScope Manifest Delivery Controller (MDC) to insert addressable ads into its IP video service. The MDC video manifest manipulator offers a versatile, resilient, and scalable platform for delivering Server-Side Dynamic Ad Insertion, video personalization, and analytics for IP Video. It supports live, video-on-demand, and time-shifted TV services running on HLS and DASH delivery formats. Field-proven to scale to millions of subscribers, MDC offers a flexible software platform with built-in automation that speeds time-to-market for new advertising services.

a4 has also deployed the CommScope SkyVision Back Office and XMS Ad Insertion Servers, the market-leading solution for linear ad insertion over traditional video systems. SkyVision and XMS provide a4 with scalable and reliable advertising operations and efficient workflow management to insert targeted ads across Optimum set-tops.

Stephen Douglas, Director of Sales Operations at a4
We selected CommScope Advertising Solutions to improve the quality and effectiveness of our customers’ ad experiences on our existing set-top video system, as well as our next-generation IP video platform.

Morgan Kurk, SVP and segment leader, Broadband Networks, CommScope
a4’s selection of the CommScope Video Advertising portfolio highlights our ability to generate advertising revenue from all of the end user platforms service providers support—helping them align their services with the ever-changing patterns in content consumption and video delivery.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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