MATRIXX Software has extended its partnership with Italian operator WINDTRE to power its digital mobile brand, Very Mobile, announced MATRIXX on Wednesday.
As the first-to-market in Italy with an app-based mobile service, Very Mobile has used the agility and flexibility enabled by MATRIXX to disrupt the market. Benefiting from strong growth at launch, Very Mobile is one of the nation’s fastest-growing mobile brands. MATRIXX and WINDTRE have recently completed a seven-year extension of their partnership.
Officially launched in February 2020, Very Mobile is WINDTRE’s truly omnichannel brand; whether a customer joins via e-SIM or a traditional retail channel, the app-powered service delivers a consistently simple and rich customer experience across every touchpoint. Very Mobile’s market-leading features include support across the entire customer lifecycle, including e-SIM, fully digital onboarding and customer care, automatic recharge, bundle restart function and 1-click top-ups.
As the monetization engine at the heart of Very Mobile’s new digital stack, MATRIXX Digital Commerce enables customers with full visibility into their account balances, services and spending at all times. Built with an API-first design, MATRIXX empowered Very Mobile to simplify its technology infrastructure to reduce complexity and costs.
Benoit Hanssen, CTO for WINDTRE
As we embrace the future of mobile services and customer experience, we need a monetization partner with a product built for modern commerce and digital enablement. MATRIXX is that partner.
Glo Gordon, MATRIXX CEO
Witnessing how the team has leveraged our product-first solution to deliver flexible, real-time experiences is a powerful reminder of what’s possible when a service provider embraces the possibilities of digital.
