The National Basketball Association (NBA) has partnered with mobile payment and marketing specialists PM Connect on an international deal for its premium live game subscription service, NBA League Pass.
The multiyear partnership will allow fans to subscribe to NBA League Pass through their mobile phone and without the need of a credit card.
Launching across this and next season, fans in Belgium, France, Germany, Greece, South Africa, Spain and the U.K. will be able to add an NBA League Pass subscription to their mobile phone bill via direct carrier billing (DCB).
The partnership will expand the reach of NBA League Pass to new fans in Europe and Africa, with PM Connect providing connections to over 300 million consumers across its network of over 20 mobile network operators (MNOs) in seven countries.
NBA League Pass provides the most comprehensive live and on-demand access to an entire season of NBA games in high-definition with live stats, alternative audio and multiple viewing options. Subscribers will have access to League Pass’ Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics, and social media integration.
Christopher Purdie, Chief Commercial Officer at PM Connect
PM Connect’s mobile-first approach will be a key piece in the puzzle to provide payment options for all NBA League Pass subscribers. Our partnership will help connect NBA League Pass to audiences in some of its biggest territories outside of the U.S., demonstrating the growth opportunity mobile presents for forward-thinking brands.
