MATRIXX Software on Wednesday announced that Three UK’s new Pay As You Go offering is powered by the Go Digital solution, which combines MATRIXX Digital Commerce with Salesforce Communications Cloud and other technologies tailored for mobile providers.
Pay As You Go is an omnichannel pre-pay offering built from scratch with transformative technology to power a reinvented customer experience.
The new Pay As You Go service was launched on Three’s new cloud-based IT infrastructure, as part of the operator’s goal of delivering better connectivity, every day for every customer. Designed with a customer-centric approach, the new service leverages MATRIXX Digital Commerce to provide real-time usage tracking, enhanced personalization and full customer control over their experience through a new full-featured mobile app. Delivering a right time, right place, omnichannel experience, Three’s website, call center and retail interactions leverage Salesforce Communications Cloud, Service Cloud and Experience Cloud applications to provide customers with an efficient experience across all channels.
As part of its digital transformation efforts, Three UK deployed the Go Digital solution, using technologies from MATRIXX and Salesforce, which provides cloud native customer engagement and BSS applications purpose-built for the needs of digital service providers. Go Digital is a market solution providing omnichannel engagement and monetization capabilities to match Three UK’s customer-centric vision.
Susan Buttsworth, Chief Operating Officer, Three UK
We selected Go Digital from MATRIXX — and integrated it with Salesforce — because they present technologies capable of providing our customers with the truly digital offering they deserve.
Glo Gordon, CEO, MATRIXX Software
As the digital revolution continues, mobile operators need flexible, cost-effective, scalable solutions that improve their existing capabilities while building for the future of 5G devices. Three UK has a strong, customer-first vision designed to enable an enhanced customer experience. We are proud to collaborate with Salesforce to help Three UK succeed as a digital disrupter.
