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Telefonica's Mobile Network Optimized By Ericsson for the 2014 World Cup

Telefonica's Mobile Network Optimized By Ericsson for the 2014 World Cup
Ericsson's Key Event Experience has been implemented by Telefonica | Vivo for the World Cup 2014 in Brazil, covering six cities that hosted the biggest sporting event for the year- São Paulo, Belo Horizonte, Brasília, Cuiabá, Manaus and Salvador.
The solution was deployed at venues that hosted the games, covering stadiums, press centers, airports and official spaces, where mobile traffic surged as events and matches took place.
Ericcson said that the Key Event Experience solution and service which was used for the first time in Brazil, enables network diagnosis, implementation of products and services and support from Brazilian and foreign experts with experience in major events. The solution also provided other features such as performance monitoring in real time, active traffic management and proactive response in unforeseen events.
Ericsson noted during the 2010 World Cup in South Africa that there was a 40% increase in voice services compared to the beginning of the championship and use of data services was 10 times greater than the standard at the time. 

"Smartphones were the main tool for the people who were in the stadiums to record the matches during the World Cup. And this naturally leads to an increase in network capacity. Our aim in implementing Ericsson's Key Event Experience solution was to adjust our network to provide our users with the very best in terms of experience during the event."

-   Paulo Cesar Teixeira, CEO of Telefonica | Vivo

"The Key Event Experience solution has enabled Telefonica | Vivo to be well perceived by users during the World Cup matches in the cities where we already provide equipment and services. All the knowledge we have from several years of experience meeting demands of this size has being used to make a thorough diagnosis of the network. This is a great partnership, involving rigorously managed services."

-   Sergio Quiroga da Cunha, Head of Region Latin America, Ericsson

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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