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Orange Polska Acquires 100% Shares in Craftware to Strengthen its B2B Operations

Orange Polska Acquires 100% Shares in Craftware to Strengthen its B2B Operations Image Credit: Orange Polska

Orange Polska recent announced that it has acquired 100% shares in Craftware via its subsidiary Bluesoft to strengthen its B2B operations by gaining exposure to fast growing CRM solutions market.

Total Enterprise Value of the acquired business according to the agreement is expected to be around PLN 110 million. The acquisition will be financed by Orange Polska from own cash and available financing sources.

Craftware, in business since 2009, deals with analysis, design and implementation of customer relationship management (CRM) systems. It is experienced in implementation and integration of connected CRMs specialising in Salesforce. Craftware customer base includes blue-chip companies from industries like pharma, FMCG, retail and finance. In the last 12 months ended June 2020 Craftware generated PLN 63 million of revenues.

The transaction announced is another step executing on Orange Polska strategy that on enterprise market focuses on expanding competencies to more value added ICT services in order to meet growing demand of business customers in the areas of digital transformation. Acquisition of Craftware that follows acquisition of BlueSoft in 2019 will further complement competencies and skills already existing and developed in Orange Polska Group making our offer more comprehensive and competitive.

Jacek Zawłocki, CEO of Craftware
By developing cooperation with BlueSoft we will be able to do exactly that while maintaining our strong Salesforce.com technology focus. We also strongly believe it will give our employees bigger stability and even better chance for personal development.

Julien Ducarroz, CEO of Orange Polska
I am excited that Craftware has joined Orange Polska Group. I am confident that it will position us better to explore market opportunities and will strengthen us on our path for sustainable growth.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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