Vodafone Qatar and Qatar National Tourism Council (QNTC) have signed an agreement for the implementation of Vodafone’s Big Data & Advanced Analytics solution, a partnership that will accelerate the country’s goal of being a world-class tourist destination.
As the government entity responsible for strategic planning in the tourism sector, QNTC sought a partner that could provide deep insights into tourist behaviour. Vodafone’s tailored Big Data & Advanced Analytics solution is a clear choice for QNTC, due to its ability to deliver real-time, anonymised, aggregated data, in accordance with Qatar regulations and global best practices. The innovative platform works by analysing and aggregating vast amounts of telecommunications data based on user geolocation to extract value for businesses.
By integrating Vodafone Big Data & Analytics, QNTC will be able to segment tourist data with a level of detail previously unattainable, to understand the different types of tourists that visit Qatar and how they choose to enjoy their stay. The insights will help QNTC support tourist attractions and service providers - as they look to diversify and customise their offerings, not only to increase visitor numbers, but also to ensure guests have the best possible experience.
As Qatar prepares to welcome millions of visitors for the FIFA World Cup 2022, Vodafone’s data analytics will enable QNTC to consolidate information on visitor arrivals, accommodation, events, attractions, transportation, and other key areas of the tourist experience.
Berthold Trenkel, COO, QNTC
Vodafone’s Big Data & Advanced Analytics solution will complement our own business intelligence platform, giving QNTC unique insights into tourists’ behaviour, including visitation patterns and trends by nationality and traveller type.
Diego Camberos, COO, Vodafone Qatar
By sharing the technology and expertise in digital innovation that we have built up over a number of years, we can fast track delivering organisations’ needs in this area, which is far more cost-effective than having to build these technological tools on their own. opportunities of Big Data to accelerate their digital transformation.
