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Infobip Launches New Omnichannel Customer Engagement Hub 'Moments'

Infobip Launches New Omnichannel Customer Engagement Hub 'Moments' Image Credit: Infobip

Global cloud communication platform Infobip, has recently launched Moments – a new omnichannel customer engagement hub – enabling businesses to create personalized interactions and build meaningful relationships with today’s connected consumers.

‘Moments’ helps marketers and brands create and activate highly effective campaigns that resonate with customers on a personal level by providing a 360 view of the customer and unifying today’s most popular communication applications onto a single platform. 

With Infobip’s mobile first approach, businesses can reach their customers on their preferred channels with contextualized content irrespective of their location. These include chat apps (WhatsApp, Viber, Facebook Messenger, Line, etc.), SMS, email, voice, mobile apps, websites, and emerging channels such as Rich Communication Services (RCS).

 

Key features surrounding Moments include:

 - Easy cross-channel campaign management: Allows marketers to create, orchestrate and run campaigns across Infobip’s vast portfolio of channels through a single interface. Messaging campaigns can be delivered and scaled at the right time on the customer’s preferred and most relevant channel.

 - Unified customer data:Creates richer customer profiles by connecting and unifying data from multiple sources, enabling businesses to understand customer needs better and create personalized campaigns.Smarter audience segmentation:Personalize messaging campaigns at scale by segmenting audiences based on events, tags, behavior, or special occasions.

 - Dynamic marketing automation:The ability to onboard, activate and reengage via multistep campaign automation, and create event and behavior-based triggers to respond instantly to customers actions.

 - Powerful analytics: Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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