Airtel Tanzania subscribers can now pay for Google Play services and apps as part of their monthly phone bills or from their pre-paid balances, with direct carrier billing on Google Play, now enabled by DOCOMO Digital.
Carrier billing is an increasingly popular mode of payment for digital services especially in emerging markets, as it allows faster and frictionless transactions in app stores such as Google Play, while providing transparency and control over purchases for subscribers. Carrier billing works well, especially in emerging markets where most mobile connections are pre-paid coupled with low penetration of conventional payment methods such as credit cards.
Isack Nchunda, Money Director, Airtel Tanzania
This partnership with DOCOMO Digital to enable direct carrier billing on Google Play will make it easier for our subscribers to enjoy the latest digital content on Google Play.
Jonathan Kriegel, CEO, DOCOMO Digital
Our state-of-the-art billing platform is purpose-built to make integrations with app stores, such as Google Play, happen for our telco partners quickly and reliably.
