The company which is founded in 2005 and backed by Vista Equity Partners, said that its SaaS platform enhances existing mobile and social marketing campaigns by seamlessly integrating SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. Clients can target mobile messaging according to subscriber preferences, location and demographics -- better engaging consumers with personalized content and increasing customer acquisition and retention. By combining intuitive campaign tools, powerful segmentation capabilities and actionable analytics, Waterfall helps marketers maximize mobile marketing ROI.
Waterfall, a mobile and social marketing platform provider headquartered in SOMA, San Francisco, has released an advanced Multimedia Messaging Service (MMS) offering, providing marketers and agencies a self-service user interface to instantly deliver compelling multimedia content to customers and meet today's demand for rich content and personalization.
“Mobile marketing can slice through the noise of other media channels, revitalize existing marketing efforts and engage consumers in new ways to increase response rates. However, marketers need to focus on moving beyond simple, reactive customer response and leverage mobile insights to build stronger customer relationships through personalization -- strengthening brand loyalty and retention and lowering the cost of customer service. In fact, push notifications that put relevant, timely information right in front of a consumer can often increase engagement by 30-60 percent. "
- Sheryl Kingstone, Director, Yankee Group
"MMS is a key facet of the mobile marketing mix. With our easy-to-use, self-service user interface, marketers can provide the type of personalized engagement customers demand in the modern mobile economy."
- Matt Silk, Head of Strategy, Waterfall
