Matrixx Software today announced that Singapore's StarHub has selected its Digital Commerce Platform for giga!, an independent fully digital mobile sub-brand that Starhub launched last year.
MATRIXX said that it provided giga! with a flexible and robust online real-time monetization solution that helped the company to launch quickly, while providing the end-to-end user experience core to their mission.
With an accelerated time frame to launch giga!, StarHub selected MATRIXX because of its 100% digital tech stack that enabled giga! to install and deploy the stack in a matter of months, claim MATRIXX. In addition, its configuration-based software allowed the giga! team to deliver on all of its business requirements without any customization, thereby saving time and money. Furthermore, the API-based integration of the MATRIXX Digital Commerce Platform made it easy to plug into the network, IT and third-party components. Out-of-the-box use cases allowed the giga! team to select the building blocks for a differentiated proposition quickly and easily.
Glo Gordon, CEO, MATRIXX Software
StarHub faced a common challenge for telcos worldwide - keeping up with the advances of mobile ecosystems. Over the past 15 years, mobile networks got better, faster and more efficient to run, as did mobile devices, but the infrastructure telcos still rely on were architected in the late 1980s and early 1990s.
