Nokia announced on Wednesday that du, the telecom operator in the United Arab Emirates has selected its IP Multimedia Subsystem (IMS). The solution will drive fixed mobile convergence for du, enabling its customers to seamlessly access the same services on both fixed as well as mobile devices.
According to Nokia, du’s customers will be able to enjoy multimedia services such as HD (high definition) voice, HD video, file sharing and instant messaging with an enhanced service experience. It further said that the deployment of IMS will thus ensure scalability and flexibility for du’s voice and multimedia services using an IP-based platform for multi-screen delivery capability across device types and fixed and mobile access.
“We are committed to providing du with our advanced IMS that will allow for an enhanced customer experience by enabling the right service portfolio for du’s customers. We have seen in our 2014 Acquisition and Retention study, how important the service portfolio is for the overall customer experience. IMS enables anywhere, anytime interconnectivity to further enhance the reach, personalization and experience of du’s services.”
- Tony Awad, Head of Customer Team, Networks, Nokia
“Providing the highest level of customer experience is our priority, as we constantly seek to improve upon our existing quality of services that would lead to a superior customer experience. By working with Nokia to deploy IMS, we are increasing the sustainability of our network while also enhancing our connectivity capabilities, to better support the UAE leadership’s Smart City and Smart Government initiatives.”
- Saleem Al Balooshi, Executive Vice President of Network Development and Operation, du