Smart Communications, Philippines' leading wireless services provider, has selected Sandvine’s Network Policy Control solutions to support its new mobile Internet store, PowerApp, which allows users to purchase “bite-sized”, application-specific, mobile service plans to fit their particular preferences and needs. PowerApp is developed by Smart Communications’ technology partner, Chikka Philippines.
Sandvine said that the new service which is integrated with Sandvine’s Usage Management solution, offers users service plans, such as Email, Chat, Photo and Social packages, in 15-minute, 3-hour or per-day unlimited access, depending on the particular application and plan, for an incredibly low fixed price. The packages provide “always-on” access to top apps anywhere, without the need for a Wi-Fi connection.
“In the Philippines, nearly 95% of subscribers are on pre-paid or pay-as-you-go plans. PowerApp represents an affordable model that makes sustainable economic sense for consumers and for telcos, which are able to distribute data more efficiently and profitably across all customer segments. With the perspective of emerging markets, Chikka together with Sandvine helped rationalize the mobile data business for Smart Communications, and together we are helping lead the worldwide race to connect the unconnected. Sandvine’s Usage Management solution enabled us to create innovative service plans that are highly-valued by our customers, so they can keep posting, liking and tweeting everywhere they go, making the experience truly mobile."
- Michele Curran, Data and International Services HEad, Smart Communications
“To meet the needs of this emerging market segment, Smart Communications needed to quickly create new, innovative, app-like mobile data plans that offered access to highly-valued applications in affordable, bite-sized increments. Sandvine’s Usage Management product offers the flexibility, ease-of-deployment and time-to-market advantages that rigid incumbent solutions, which rely heavily on custom professional services, could never deliver.”
- Tom Donnelly, Co-Founderand COO, Sales and Global Services, Sandvine
