Verizon and Snap, the creator of Snapchat, recently announced a first-of-its-kind partnership to leverage Verizon’s 5G Ultra Wideband technology to support Snap’s best-in-class augmented reality, visual communications, and content experiences.
As official 5G innovation partners, the companies will work together at Verizon’s 5G Labs to create new experiences for consumers, including opportunities to experience live events in new ways through Snapchat. The partnership will also include premium sponsorship placements within Snap Originals video series.
Verizon 5G Ultra Wideband’s low latency, fast speeds and high bandwidth will enable Snap’s AR innovation through cutting-edge applications. This includes Landmarker tech, which creates location-based entertainment experiences and Portal Lenses that can transport fans backstage at a concert or provide spectators unique in-stadium experiences from their seat during the game. Consumers will also enjoy exciting activations at many of Verizon’s key marketing moments and throughout the Snapchat advertising platform. Verizon will preload the Snapchat application on select 5G phones, and provide exclusive offers through strategic programs like Verizon Up.
This deal brings together a leader in AR technology with the nation’s most awarded network provider. Snapchat is one of the largest digital platforms in the world, reaching over 200 million people every day, including 90 percent of all 13-24 year-olds and 75 percent of all 13-34 year-olds in the U.S.
Frank Boulben, SVP of Marketing & Products, Verizon Consumer Group
Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services.
Jared Grusd, Chief Strategy Officer, Snap
We are thrilled to partner with Verizon to move the industry forward through the development of creative and innovative 5G experiences on Snapchat.
