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VinaPhone Selects Flytxt to Harness Analytics, AI and Marketing Automation Capabilities

VinaPhone Selects Flytxt to Harness Analytics, AI and Marketing Automation Capabilities Image Credit: Flytxt

Flytxt announced that VinaPhone, a subsidiary of VNPT and the second-largest telecom operator in Vietnam has deployed its flagship product NEON-dX. 

VinaPhone will harness analytics, AI and marketing automation capabilities of the platform to drive personalized engagement with more than 30 million customers. The solution was implemented in partnership with Celltech, a leading telecom solution provider in Vietnam.

VinaPhone was the first network in Vietnam to cover services in 100% provinces and cities in the country. In 2018, VinaPhone became the second largest mobile operator in Vietnam, accounting for 21% of the mobile market.

Flytxt’s integrated product suite NEON-dX will help VinaPhone to fully automate the design and execution of multi-channel marketing campaigns, outbound and inbound, targeted at growing revenue through effective up-sell, cross-sell and retention.

As part of the partnership agreement with Celltech, Flytxt will provide technology, product support as well as specialized marketing consulting services.

Nguyen Hoang Hai, Deputy Director-Consumer Division, VNPT VinaPhone
Flytxt solution helps us to stay always in touch with our customers, extend offers personalized to each customer’s needs and fulfill them instantly. This augurs well for our vision of evolving as a customer-centric digital service provider.

Dr. Vinod Vasudevan, CEO, Flytxt
Service providers such as Telcos, generate an uplift on their revenue and margin with intelligent marketing decisions and actions using our proven Marketing AI and Automation technology.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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