Zong 4G, Pakistan’s leading telecommunication company, which is part of China Mobile (CMCC), and Fortumo this week announced the launch of direct carrier billing on Google Play for both Zong 4G’s prepaid and postpaid customers.
35 million Zong 4G subscribers can now pay for apps and in-app content from the app store by charging purchases to their Zong 4G prepaid mobile balance or monthly phone bill.
Fortumo managed the Google Play integration project from end to end, utilizing its previous experience of connecting dozens of other telcos to Google. In addition to the technical setup (integrations and testing) Fortumo supports its telco partners with marketing advice on how to maximize consumer activations on the app store.
Fortumo also provides telcos, including Zong 4G, with access to Fortumo Insight. The real-time analytics tool allows telcos to monitor and evaluate the performance of their Google Play connection, in order to identify growth opportunities and areas where performance can be improved.
Taavi Krusell, VP of Carrier Sales, Fortumo
Pakistan is a rapidly growing smartphone market where Android is the dominant operating system. Carrier billing makes purchasing content from Google Play accessible to any Android device.
