On the fifth anniversary of the acquisition of E-Plus, Telefónica Deutschland announced that it has significantly increased its ability to innovate, its investment power and the quality of its offerings.
On October 1, 2014, Telefónica Deutschland completed the acquisition of the E-Plus Group. One of the biggest challenges of the merger was the consolidation of the two mobile networks of Telefónica Deutschland and E-Plus. A project of this magnitude and complexity had never before been undertaken in the telecommunications industry outside China. As a result, all of the approximately 27,000 mobile phone sites were rebuilt and modernized.
At the same time, more than 20 million customers were migrated to a uniform IT system. Today, Telefónica Deutschland mainly operates with its premium brand O2 and the second brand Blau. In addition, there are numerous partner brands and special ethnic offers.
Telefónica Deutschland also used the integration of E-Plus to lay the foundations for new, high-growth business models at an early stage in addition to its core business of mobile communications. The company is investing in artificial intelligence, data analysis (ADA) and the Internet of Things (IoT). Telefónica Deutschland already offers private customers and companies secure and cost-efficient networking solutions. At the same time, the company supports traffic planning, for example, in order to reduce congestion and thus environmental pollution by means of smart evaluation of mobile phone data.
Markus Haas, CEO of Telefonica Deutschland
Right from the start, the central idea behind this merger was to create tangible, sustainable added value for customers - in products, in the network and in service.
