Mavenir's RCS Business Messaging Ecosystem to Accelerate Revenue Generation for MNOs

Mavenir's RCS Business Messaging Ecosystem to Accelerate Revenue Generation for MNOs Image Credit: Mavenir

Mavenir announced its RCS Business Messaging (RBM) Solution is ready to accelerate revenue generation for MNOs with a solid ecosystem of partners.

This ecosystem is prepared to bring brands and content onto the RCS channel, expanding the A2P messaging revenue and opening new revenue opportunities in conversational commerce, customer service and digital advertising for mobile operators.

Mavenir’s global RCS Business Messaging Partner Ecosystem program launched in August 2018  consists of a growing community of industry-leading messaging partners that focus on delivering a compelling business-to-consumer (B2C) messaging ecosystem for MNOs to become the mobile messaging platform of choice for advertisers, brands, content providers and enterprises. In its first year, the ecosystem has grown to 60 members, including aggregators, chatbot and business application developers, and Communications Platform as a Service(CPaaS) providers, and has been key to accelerate Mavenir’s six RCS Business Messaging deployments in Europe and North America that are expected to go live before the end of the year.

This ecosystem of partners enables MNOs to quickly start generating revenue from business messaging, providing a broader range of services for enterprises and brands, and resulting in a clean channel and single point of integration, while retaining control of the relationship with brands, aggregators and end-users.

Guillaume Le Mener, SVP/GM, Business Mobility Solutions, Mevenir
The rapid growth of Mavenir’s Partner Ecosystem, including enterprise experts such as LivePerson and Twilio, demonstrates an increasing interest in RCS as a B2C channel for businesses to engage with today’s 257 million RCS monthly active users. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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