Mavenir announced its RCS Business Messaging (RBM) Solution is ready to accelerate revenue generation for MNOs with a solid ecosystem of partners.
This ecosystem is prepared to bring brands and content onto the RCS channel, expanding the A2P messaging revenue and opening new revenue opportunities in conversational commerce, customer service and digital advertising for mobile operators.
Mavenir’s global RCS Business Messaging Partner Ecosystem program launched in August 2018 consists of a growing community of industry-leading messaging partners that focus on delivering a compelling business-to-consumer (B2C) messaging ecosystem for MNOs to become the mobile messaging platform of choice for advertisers, brands, content providers and enterprises. In its first year, the ecosystem has grown to 60 members, including aggregators, chatbot and business application developers, and Communications Platform as a Service(CPaaS) providers, and has been key to accelerate Mavenir’s six RCS Business Messaging deployments in Europe and North America that are expected to go live before the end of the year.
This ecosystem of partners enables MNOs to quickly start generating revenue from business messaging, providing a broader range of services for enterprises and brands, and resulting in a clean channel and single point of integration, while retaining control of the relationship with brands, aggregators and end-users.